If there’s one automaker that’s become known as eco-friendly these past couple years, it’s BMW. The German automaker has drawn attention and acclaim for its electric i3 and i8 supercar made of recycled materials. The BMW i3 has quickly become an icon of future-thinking, automotive sustainability.
Taking environmental support one step further, BMW of North America announced a collaboration with the New York City Parks system, resulting in a donation of 20 BMW i3 electric cars.
Donation of 20 BMW i3 Vehicles to Assist NYC Parks
In a recent joint press conference, BMW of North America and NYC Parks reported their collaboration for the TreesCount! 2015 census program. The conference, which took place at Julio Carballo Park in the South Bronx, was attended by NYC Parks Commissioner Mitchell J. Silver and BMW North America Brand Strategy/Communication Head Manuel Sattig.
“BMW’s vision for a more sustainable future aligns closely with New York City Parks’ TreesCount! mission. We are proud to donate 20 BMW i3 vehicles to help the city collect data that will enable it to understand the environmental and economic benefits of the street trees and inspire a new generation of New Yorkers who care about their city,” said Sattig.
The vehicles will be used by Park staff members and volunteers during the 2015 TreesCount! census to travel through the five boroughs, collecting data on over 600,000 street trees. It will result in a detailed map with information on trees dotting every city block.
“We are so grateful for BMW’s support as we conduct our third street tree census across New York City. The innovative BMW i3 vehicles are a perfect fit with the new technology and mapping tools we are launching during Trees Count! 2015,” stated Silver.
The new BMW i3 vehicles have already been deployed throughout the city’s “urban forests,” ensuring a green future for the city.