The maker of the Ultimate Driving Machine launched their Ultimate Driving Experience in Boston late last month. The Ultimate Driving Experience offers dynamic behind-the-wheel BMW driving programs through eight events in seven markets for a total of 74 event days.
The first Ultimate Driving Experience event kicked off June 14-22 at the Gillette Stadium in Boston, MA, where New England Patriots’ Kyle Arrington and Brooklyn Nets’ Alan Anderson made an appearance.
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These include self-guided, hands-on demos of the BMW 335i Sedan and X5 xDrive50i; 30-minute street drives that showcase a wide range of BMW vehicles such as the 2 Series, 4 Series, and all-electric i3; a challenging closed-course autocross driving program that teaches attendees advanced driving theories and techniques; and a full-day car control clinic driving school with BMW-certified Professional Drivers.
It will also include the Teen Driving School as an extension of the Teen Driving School curriculum taught at the BMW Performance Center.
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