The 2016 BMW X1 is here, and it’s all new for the 2016 model year.
It’s no surprise, then, that BMW is pulling out all the stops to make sure that the crossover is well received. Four new ads have appeared on the BMW YouTube page and have begun to play around the country, covering topics from college football, a bad breakup, and a man’s love-hate relationship with golf.
Take a look:
In this commercial, USC Trojans mascot Traveler is alerted to a flat tire by his BMW X1’s safety equipment. When he realizes he’s in hostile UCLA Bruins country, he is able to escape with his run-flat tires.
It’s no secret that sports fans are very superstitious.
Here, a man is tested to see which is more important: Repeating the seating arrangement from last time the team won a game, or getting to drive the X1 to the stadium? In case there was any doubt, getting to drive the X1 won by a mile.
It’s an iconic scene in many movies. If you get dumped, your significant other comes and drops of all the stuff you left in their apartment. When your ex drives a BMW X1, however, your belongings will be unloaded in the driveway faster than ever before.
Ah, golf. You either love it or you hate it–and sometimes you experience both emotions in the same day. It doesn’t matter, because no matter what your hobby, the BMW X1 is versitile enough to carry all of your gear.
Which of these new BMW commercials is your favorite?