It’s been a while since the Elmiraj coupe concept hit the scene at the Pebble Beach Concours d’Elegance (almost a year ago, actually), but we are finally going to see a production model that takes some cues from the stunning concept, according to an inside source who reported to Autoblog. The model will likely be named the Cadillac LTS, a rear-drive , four-door, flagship sedan that all but nails the coffin shut for the Cadillac XTS, as we surmised earlier this week.
General Motors hopes to see the Cadillac LTS be taken as a serious competitor to the Audi A8, the BMW 7 Series, and the Mercedes-Benz S-Class. The biggest hurdle is going to be competing with the Mercedes S-Class, as Autoblog’s source even admitted, “I didn’t think they still had it in them to build such a car.”
The other issue facing Cadillac is its pricing structure. Reportedly, the bureaucracy that is GM (which we all know and love, of course) requires that Cadillac make a certain profit margin on its vehicles, meaning that Cadillac either needs to take out some its high quality content to be competitive in price with the German automakers or include that high quality content but bump the price up too high. Either way it’s a lose-lose situation for Cadillac, as its competitors are able to lose money on their halo cars and still be viable.
Go Green: Power Your ELR without Plugs
The Cadillac LTS model will debut at next year’s New York Auto Show in April.