When you buy a new toy, you want to show it off, especially if that particular toy is an expensive super car. Not just anyone can walk into a dealership and walk out with a luxury car. It should come as no surprise, then, that a luxury car brand is the most Instagrammed vehicle in America. And which brand takes the top prize?
BMW, of course.
The Auto Insurance Center analyzed more than 4.6 million Instagram photos from January 2011 to July 2015. They used location tags to make sure the photos were taken in the United States, and focused only on cars that were actually tagged by brand in the caption with a hashtag. For example, “I love my #BMW” would be counted, not “My BMW is the best”.
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Using the data collected, the Center was able to make a map of the most popular Instagram cars of each state. To figure out the top brand in the US, they devised a formula to make sure that each state’s population was taken into account in the final tabulation.
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Source and Complete Infographic: Auto Insurance Center