BMW Motorrad is taking promotion to a whole new level with the Pure&Crafted Festival in Berlin. Running August 28th and 29th, the event will feature two stages of musical entertainment at Berlin’s famed Postbahnhof, as well as a market, food court, and motorcycle test drive area.
On the musical stages, BMW Motorrad has announced that the music will cover rock, alternative, and folk styles. Some of the headliners include The Hives, Refused, Mighty Oaks, and Katy, Daisy & Lewis. Amazing music means that you should be up and dancing, and the Pure&Crafted Festival is prepared. Hair and beard care product manufacturers Oak and Mühle Shaving will be on site with a barber to help keep attendees perfectly coiffed all night long.
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If the thought of hipsters with perfectly groomed beards makes you feel intimidated, check out the festival’s marketplace and take your ensemble to the next level. Inside the Postbahnhof, there will be a huge bazaar featuring handcrafted goods. The announced vendors cover a wide spectrum, from Stetson and their legendary hats to handcrafted leather goods from Berlin’s Emma Opitz.
All of this looks great, but we can’t forget that the Pure&Crafted Festival is also a promotion for BMW Motorrad. To showcase the brand, there will be an area dedicated to all things motorcycle. A hellrider show will be featured, along with custom motorcycles on display from legendary garages and test drives of the BMW Motorrad lineup. There will also be a Festival Bike Build-Off, which is sure to produce some pretty sweet rides.
This festival looks pretty exciting, and if you’re travelling in Berlin next month, it will be worth a visit. Maybe if the Pure&Crafted Festival is a hit, BMW Motorrad will bring something similar stateside.